The Privacy Paradox: Exploring the role of privacy concerns and perceived benefits in mobile app usage
Nowadays consumers are using mobile phones and apps daily, leaving tracks of data be-hind with every click. Marketers utilize this data with advanced technology, enabling marketers to conduct personalized marketing, which is nowadays crucial for successful marketing. Mobile apps offer...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/102849 |