Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations

This Master's thesis explores the role of artificial intelligence in creative human-AI collaboration, with a focus on work established through the use of generative AI. The thesis aims to answer what roles emerge for AI in this collaboration and what factors hinder and enhance it. The research...

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Bibliografiset tiedot
Päätekijä: Patama, Sandra
Muut tekijät: Informaatioteknologian tiedekunta, Faculty of Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2025
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/102732
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author Patama, Sandra
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Patama, Sandra Informaatioteknologian tiedekunta Faculty of Information Technology Jyväskylän yliopisto University of Jyväskylä Patama, Sandra Informaatioteknologian tiedekunta Faculty of Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Patama, Sandra
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description This Master's thesis explores the role of artificial intelligence in creative human-AI collaboration, with a focus on work established through the use of generative AI. The thesis aims to answer what roles emerge for AI in this collaboration and what factors hinder and enhance it. The research was conducted as semi-structured interviews with a predefined question structure, where five creatives were interviewed about their creative processes with AI: a song, sonnet, video, print, and a marketing plan. The results indicated that AI's role differed based on both the extent of human-AI collaboration and the user's AI expertise. Four different roles were identified: Passive tool as hinderer, Active tool as hinderer, Active collaborator as enhancer, and Passive collaborator as enhancer. Inspiration, speed, and cost proved to be major enhancers. However, ethical concerns like intellectual property and misinformation hindered collaboration, fueling resistance towards AI. Interestingly, the perceived loss of control acted as both a positive for imaginative content but negative for precision. Creatives’ needs must be taken into account in the design of systems to ensure user engagement, and AI providers need to address the worries of training data and misinformation. This research deepens understanding of creative human-AI collaboration, focusing on creative workers’ needs. Looking into enhancements promotes innovation, and hindering factors highlight challenges in integrating AI into creative fields. This can inform creatives, researchers, and policymakers in shaping AI's role in the creative industry. Tämä pro gradu -tutkielma käsittelee tekoälyn roolia luovassa ihmisen ja tekoälyn välisessä yhteistyössä, keskittyen generatiivisen tekoälyn avulla luotuun työhön. Tutkielman tavoitteena on selvittää, mitä rooleja tekoälylle tässä yhteistyössä muodostuu ja mitkä tekijät rajoittavat ja edistävät prosessia. Tutkimus toteutettiin puolistrukturoituina haastatteluina ennalta määritellyn kysymysrakenteen mukaisesti, joissa viittä luovan alan ammattilaista haastateltiin heidän tekoälyn kanssa luoduista luovista prosesseistaan: kappale, sonetti, video, printti ja markkinointisuunnitelma. Tulokset osoittivat, että tekoälyn rooli vaihteli sekä ihmisen ja tekoälyn välisen yhteistyön määrän että käyttäjän tekoälyosaamisen mukaan. Tutkimuksessa tunnistettiin neljä erilaista roolia: passiivinen työkalu, joka haittaa; aktiivinen työkalu, joka haittaa; aktiivinen yhteistyökumppani, joka edistää; ja passiivinen yhteistyökumppani, joka edistää. Suurimpia edistäviä tekijöitä olivat inspiraatio, nopeus ja kustannukset. Sen sijaan eettiset kysymykset, kuten immateriaalioikeudet ja väärän tiedon leviäminen, haittasivat yhteistyötä ja lisäsivät vastustusta tekoälyä kohtaan. Kiinnostavasti havaittiin, että kontrollin menetys toimi sekä positiivisena tekijänä mielikuvituksellisen sisällön luomisessa että negatiivisena tekijänä tarkkuutta vaativassa työssä. Luovan alan ammattilaisten tarpeet on otettava huomioon suunniteltaessa järjestelmiä, jotta käyttäjät jatkavat tekoälyjärjestelmien käyttöä ja hyötyvät niistä, ja tekoälypalveluiden tarjoajien on vastattava huoliin koulutusdatasta ja väärästä tiedosta. Tämä tutkimus voi auttaa alan ammattilaisia, tutkijoita ja päättäjiä muokkaamaan ihmisen ja tekoälyn välisen yhteistyön tulevaisuutta luovilla aloilla.
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The thesis aims to answer what roles emerge for AI in this collaboration and what factors hinder and enhance it. The research was conducted as semi-structured interviews with a predefined question structure, where five creatives were interviewed about their creative processes with AI: a song, sonnet, video, print, and a marketing plan. The results indicated that AI's role differed based on both the extent of human-AI collaboration and the user's AI expertise. Four different roles were identified: Passive tool as hinderer, Active tool as hinderer, Active collaborator as enhancer, and Passive collaborator as enhancer. Inspiration, speed, and cost proved to be major enhancers. However, ethical concerns like intellectual property and misinformation hindered collaboration, fueling resistance towards AI. Interestingly, the perceived loss of control acted as both a positive for imaginative content but negative for precision. 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spellingShingle Patama, Sandra Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations Tietojärjestelmätieteen maisteriohjelma Master's Degree Programme in Information Systems
title Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations
title_full Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations
title_fullStr Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations
title_full_unstemmed Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations
title_short Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations
title_sort exploring human ai collaboration in the creative process enhancements and limitations
title_txtP Exploring Human-AI Collaboration in the Creative Process: Enhancements and Limitations
topic Tietojärjestelmätieteen maisteriohjelma Master's Degree Programme in Information Systems
topic_facet Master's Degree Programme in Information Systems Tietojärjestelmätieteen maisteriohjelma
url https://jyx.jyu.fi/handle/123456789/102732 http://www.urn.fi/URN:NBN:fi:jyu-202505234566
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