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[{"key": "dc.contributor.author", "value": "Ropponen Cabuz, Milla", "language": null, "element": "contributor", "schema": "dc", "qualifier": "author"}, {"key": "dc.date.accessioned", "value": "2025-05-05T10:46:37Z", "language": null, "element": "date", "schema": "dc", "qualifier": "accessioned"}, {"key": "dc.date.available", "value": "2025-05-05T10:46:37Z", "language": null, "element": "date", "schema": "dc", "qualifier": "available"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "schema": "dc", "qualifier": "issued"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/101725", "language": null, "element": "identifier", "schema": "dc", "qualifier": "uri"}, {"key": "dc.description.abstract", "value": "Viestint\u00e4 on merkitt\u00e4v\u00e4 osa organisaatioiden toimintaa. Viestinn\u00e4ll\u00e4\u00e4n organisaatiot kommunikoivat arvoistaan ja toimintatavoistaan. Viestinn\u00e4n kautta yritykset korostavat heille t\u00e4rkeit\u00e4 ja merkityksellisi\u00e4 asioita, mik\u00e4 johtaa erilaisten diskurssien muodostumiseen. K\u00e4sitykseemme maailmasta vaikuttaa se, miten meille asioista kerrotaan, eli mit\u00e4 diskursseja k\u00e4ytet\u00e4\u00e4n. Diskurssit siis ovat paljon muutakin kuin ajatusten ilmaisua, ne ovat kielt\u00e4 sosiaalisena toimintana. \n\nT\u00e4m\u00e4n tutkimuksen tavoite on selvitt\u00e4\u00e4, millaisia diskursseja Spinnovan blogikirjoituksissa ilmenee ja edustavatko n\u00e4m\u00e4 diskurssit yrityksen arvoja. Tutkimuksen tarkoituksena on saada n\u00e4kemyst\u00e4 siit\u00e4, miten yritykset viestiv\u00e4t ulkoisesti ja mink\u00e4laista mielikuvaa ne luovat k\u00e4ytt\u00e4mill\u00e4\u00e4n diskursseilla. \n\nTutkimusaineistona on 10 Spinnovan verkkosivuilta ker\u00e4tty\u00e4 blogikirjoitusta. Tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytet\u00e4\u00e4n diskurssianalyysi\u00e4. Analyysissa keskityt\u00e4\u00e4n tutkimaan aineistossa ilmenevi\u00e4 eri aiheita tarkastelemalla sanaston piirteit\u00e4 ja sanavalintoja. Analyysin perusteella blogikirjoituksista ilmeni nelj\u00e4 yleisint\u00e4 diskurssia: \u201dLove the planet\u201d, \u201dShaping tomorrow\u201d, \u201dInnovate to develop\u201d ja \u201dHighlighting problems\u201d diskurssit. N\u00e4m\u00e4 diskurssit edustavat yrityksen arvoista etenkin vastuullisuutta, rohkeutta ja innovatiivisuutta. \n\nOrganisaatioviestint\u00e4\u00e4n liittyvien diskurssien tutkiminen auttaa ymm\u00e4rt\u00e4m\u00e4\u00e4n mit\u00e4 keinoja organisaatiot k\u00e4ytt\u00e4v\u00e4t viestinn\u00e4ss\u00e4\u00e4n. Se luo ymm\u00e4rryst\u00e4 viestinn\u00e4n merkityksest\u00e4 yritystoiminnassa, sek\u00e4 auttaa ymm\u00e4rt\u00e4m\u00e4\u00e4n kuinka organisaatiot k\u00e4ytt\u00e4v\u00e4t kielt\u00e4 strategisena ty\u00f6kaluna.", "language": "fi", "element": "description", "schema": "dc", "qualifier": "abstract"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "schema": "dc", "qualifier": "abstract"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-05-05T10:46:37Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-05-05T10:46:37Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.format.extent", "value": "29", "language": null, "element": "format", "schema": "dc", "qualifier": "extent"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "schema": "dc", "qualifier": "iso"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "schema": "dc", "qualifier": null}, {"key": "dc.subject.other", "value": "", "language": null, "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.title", "value": "Discourse analysis of organizational blog posts : exploring corporate communication", "language": null, "element": "title", "schema": "dc", "qualifier": null}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "schema": "dc", "qualifier": null}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202505053725", "language": null, "element": "identifier", "schema": "dc", "qualifier": "urn"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "schema": "dc", "qualifier": "coar"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "schema": "dc", "qualifier": "copyright"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "schema": "dc", "qualifier": "accesslevel"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "schema": "dc", "qualifier": "publication"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "blogit", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "englannin kieli", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "diskurssi", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "yritysviestint\u00e4", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "schema": "dc", "qualifier": "url"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}]
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