Voice of the future? Examining consumer responses to AI-generated voice in brand communication
Marketing communication has rapidly changed due to the impact of artificial intelligence (AI). However, there remains limited qualitative research on consumer interpretations and responses to various applications, such as AI-generated voice. This thesis qualitatively examines Finnish consumers’ reac...
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| Other Authors: | , , , |
| Format: | Master's thesis |
| Language: | eng |
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2025
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/101655 |