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[{"key": "dc.contributor.advisor", "value": "K\u00e4\u00e4nt\u00e4, Leila", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lehtinen, Pasi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-04-25T07:15:53Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-04-25T07:15:53Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/101620", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "2000-luvun modernissa maailmassa ihmiset keskittyv\u00e4t kasvavissa m\u00e4\u00e4rin ymp\u00e4rill\u00e4 olevien yhti\u00f6iden tuotteiden lis\u00e4ksi my\u00f6s niiden arvoihin ja k\u00e4yt\u00f6smalleihin. Kest\u00e4vyyden ja vastuullisuuden korostuminen n\u00e4kyykin selv\u00e4sti monen yhti\u00f6n ja br\u00e4ndin imagossa ja k\u00e4yt\u00e4nn\u00f6n toiminnassa. Tutkin, kuinka eri yhti\u00f6t ilmaisevat n\u00e4it\u00e4 arvojaan ja br\u00e4ndi\u00e4\u00e4n, ja kuinka sitoutuneita he ovat ESG-nimisen konseptin periaatteisiin. Tutkin my\u00f6s mahdollisia ristiriitoja arvojen viestinn\u00e4n ja k\u00e4yt\u00e4nn\u00f6n aspektien v\u00e4lill\u00e4. Tutkimusmetodeina k\u00e4ytettiin kriittist\u00e4 ja multimodaalista diskurssianalyysi\u00e4, sek\u00e4 m\u00e4\u00e4r\u00e4llist\u00e4 sis\u00e4lt\u00f6analyysia. Tutkimuskohteena olivat Samsungin, LG:n ja Nokian arvoihin ja ESG:hen keskittyv\u00e4t verkkosivut, kolme vuoden 2023 kest\u00e4vyysraporttia, yksi joka yhti\u00f6lt\u00e4.\nTutkimustulokset osoittivat, ett\u00e4 kaikki yhti\u00f6t ovat selv\u00e4sti hyvin sitoutuneita ESG:n periaatteisiin, ja t\u00e4m\u00e4 k\u00e4y ilmi heid\u00e4n verkkosivuiltaan ja arvojen ilmaisusta. LG tuo arvoihinsa uniikin aspektin keskittym\u00e4ll\u00e4 Jeong-do-nimiseen konseptiin ja Samsungin br\u00e4ndi ja arvot ovat yleisell\u00e4 tasolla humaanit ja l\u00e4mpim\u00e4t. Nokia on selv\u00e4sti aktiivisin arvojensa ilmaisussa sanam\u00e4\u00e4r\u00e4llisesti ja siin\u00e4, kuinka he pyrkiv\u00e4t parantamaan maailmaa ja v\u00e4hent\u00e4m\u00e4\u00e4n eriarvoisuutta. Nokialla on kuitenkin my\u00f6s eniten ristiriitoja viestinn\u00e4ss\u00e4\u00e4n ja k\u00e4yt\u00e4nn\u00f6n toiminnassa, siin\u00e4 miss\u00e4 LG:ll\u00e4 ja Samsungilla ainoa ristiriita on siin\u00e4, miten ESG konseptina on eroteltu kaikesta muusta, vaikka arvot ovatkin sen periaatteiden mukaisia.\nLopussa korostan tutkimuksen rajallisuutta toteamalla, ett\u00e4 yhti\u00f6iden m\u00e4\u00e4r\u00e4n ja maantieteellisen sijainnin vuoksi ei voida vet\u00e4\u00e4 laajempia johtop\u00e4\u00e4t\u00f6ksi\u00e4 teknologiayhti\u00f6iden arvojen viestinn\u00e4st\u00e4 ja mahdollisista ristiriidoista. Laajempi tutkimus voisi k\u00e4ytt\u00e4\u00e4 n\u00e4it\u00e4 samoja kysymyksi\u00e4, mutta huomattavasti isommassa mittakaavassa. Koen my\u00f6s, ett\u00e4 t\u00e4m\u00e4kin tutkimus on silti arvokasta, koska mielest\u00e4ni yhti\u00f6iden valvonta kuluttajien tasolta on yht\u00e4 t\u00e4rke\u00e4\u00e4 kuin yhti\u00f6iden sis\u00e4lt\u00e4 ja lains\u00e4\u00e4d\u00e4nn\u00f6llisten auktoriteettien toimesta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2025-04-25T07:15:53Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-04-25T07:15:53Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "40", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Brand identity, ESG, and company values : potential dissonances in messaging values on company websites", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202504253453", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "englannin kieli", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
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