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[{"key": "dc.contributor.advisor", "value": "K\u00e4\u00e4nt\u00e4, Leila", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Piirainen-Marsh, Arja", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Yliluoma, Jussi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-04-07T06:25:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-04-07T06:25:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/101259", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Miesten kokemat kehonkuvaongelmat ovat lis\u00e4\u00e4ntyneet viime aikoina. Aiemman tutkimuksen mukaan mahdollisina syin\u00e4 ongelmien kasvulle ovat naisten ja miesten tasa-arvon kehittymisest\u00e4 johtuva maskuliinisuuden kriisi, fitnesskulttuuri sek\u00e4 sosiaalinen media. Sek\u00e4 fitneksess\u00e4 ett\u00e4 sosiaalisessa mediassa esitet\u00e4\u00e4n ja arvostetaan perinteisesti ihanteellisia kehoja. Tutkimuksen tavoitteena oli selvitt\u00e4\u00e4, millaisia diskursseja sek\u00e4 representaatioita syntyy, kun fitness ja sosiaalinen media yhdistet\u00e4\u00e4n.\n\nMetodina tutkimuksessa k\u00e4ytettiin multimodaalista diskurssianalyysia ja aineistona oli 17 p\u00e4\u00e4asiassa mieskatsojille suunnattua YouTube fitness videota. Videoiden oletettu kohdeyleis\u00f6 koostui fitneksest\u00e4 erityisesti kiinnostuneista ja keskim\u00e4\u00e4rin noviisitasoa pidemm\u00e4ll\u00e4 olevista katsojista. Analyysissa aineistosta poimittiin keskeiset teemat, joiden sis\u00e4ll\u00e4 tarkasteltiin representaatioita, diskursseja sek\u00e4 ideologisia piirteit\u00e4.\n\nKeskeisi\u00e4 teemoja aineistossa olivat 1) voima, koko ja terveys, 2) tieteelliseen n\u00e4ytt\u00f6\u00f6n perustuvat k\u00e4yt\u00e4nteet, 3) optimaalisuus vastaan pitk\u00e4kestoisuus, 4) fitness standardien ja sosiaalisen median kritiikki, sek\u00e4 5) steroideihin liittyv\u00e4t diskurssit. Auktoriteettia ja uskottavuutta luotiin akateemisilla saavutuksilla, voima- sek\u00e4 fysiikkasaavutuksilla, kilpailullisella menestyksell\u00e4 sek\u00e4 ammatillisella kokemuksella.\n\nLihaskokoa ja voimaa arvostettiin keskim\u00e4\u00e4rin terveytt\u00e4 enemm\u00e4n. Lihaksikkuuteen pyrittiin melko tasapuolisesti joka puolella kehoa. Hoikkuutta arvostettiin, mutta sen ihannointi korostui v\u00e4hemm\u00e4n, kuin aikakausilehdist\u00e4 tehdyss\u00e4 tutkimuksessa. Terveysk\u00e4sityksess\u00e4 korostui erityisesti nautinnollisuus ja kest\u00e4v\u00e4t menetelm\u00e4t omassa fitness el\u00e4m\u00e4ntyyliss\u00e4. Ristiriidassa nautinnollisuuden ja kest\u00e4vien menetelmien kanssa havaittiin ajatus optimaalisuuden ja parhaiden mahdollisten tulosten tavoittelemisesta. Fitness standardeja pidettiin laajalti ep\u00e4realistisina ja haitallisina, ja useammat vaikuttajat ilmaisivat taistelleensa dysmorfisen kehonkuvan kanssa. Sosiaalista mediaa kritisoitiin ep\u00e4realististen standardien levitt\u00e4j\u00e4n\u00e4. Steroidien k\u00e4ytt\u00f6 oli p\u00e4\u00e4asiassa avointa, mutta steroidien k\u00e4ytt\u00f6\u00e4 ja sen avoimuutta my\u00f6s kritisoitiin siit\u00e4, ett\u00e4 se saattaa tahattomasti normalisoida steroidien k\u00e4ytt\u00f6\u00e4. Naturaaliharjoittelijat korostivat steroidien haitallisia terveysvaikutuksia huomattavasti enemm\u00e4n kuin steroidien k\u00e4ytt\u00e4j\u00e4t.\n\nTutkimuksen antama tieto on rajallista osittain aineistonvalinnan vuoksi, osittain taas sosiaalisen median alustan valinnasta johtuen. Tarvitaan lis\u00e4\u00e4 monipuolista diskurssitutkimusta sosiaalisen median fitness-sis\u00e4ll\u00f6st\u00e4, jotta voidaan vahvemmin p\u00e4\u00e4tell\u00e4 fitneksess\u00e4 vallitsevat diskurssit sek\u00e4 miehiin nykyp\u00e4iv\u00e4n\u00e4 kohdistuvat kehonkuvapaineet.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-04-07T06:25:27Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-04-07T06:25:27Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "55", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodaalinen diskurssianalyysi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kehonkuva", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodal discourse analysis", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "What makes a man? : discourses and representation in men's YouTube fitness", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202504073091", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "fitness-urheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ideologiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "representaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ruumiinkuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "YouTube", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "multimodaalisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "miehet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "qualifier": "accessibilityfeature", "schema": "dc"}]
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