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[{"key": "dc.contributor.advisor", "value": "Trivi\u00f1o, Mar\u00eda", "language": null, "element": "contributor", "schema": "dc", "qualifier": "advisor"}, {"key": "dc.contributor.advisor", "value": "Hausmann, Anna", "language": null, "element": "contributor", "schema": "dc", "qualifier": "advisor"}, {"key": "dc.contributor.author", "value": "Marin, Roosa", "language": null, "element": "contributor", "schema": "dc", "qualifier": "author"}, {"key": "dc.date.accessioned", "value": "2025-04-07T06:17:11Z", "language": null, "element": "date", "schema": "dc", "qualifier": "accessioned"}, {"key": "dc.date.available", "value": "2025-04-07T06:17:11Z", "language": null, "element": "date", "schema": "dc", "qualifier": "available"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "schema": "dc", "qualifier": "issued"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/101256", "language": null, "element": "identifier", "schema": "dc", "qualifier": "uri"}, {"key": "dc.description.abstract", "value": "Mets\u00e4nhoito ja sit\u00e4 ymp\u00e4r\u00f6iv\u00e4 keskustelu ovat Suomessa hyvin monipuolisia ja \npolarisoituneita. Mets\u00e4t peitt\u00e4v\u00e4t 75 % Suomen maapinta-alasta ja ovat koti isolle \nosalle Suomen biodiversiteetist\u00e4. Metsien suojelu on siis eritt\u00e4in t\u00e4rke\u00e4\u00e4, ja \nkest\u00e4vyyden ekologisen, taloudellisen ja sosiaalisen tason saavuttamiseksi \nt\u00e4ytyy tehd\u00e4 t\u00f6it\u00e4. Suomen metsien suurin uhka on intensiivinen mets\u00e4talous, ja \nvain 13 % metsist\u00e4 on suojeltu silt\u00e4 ja muilta uhilta. Eri toimijoita ajavat eri \nmotiivit, ja kest\u00e4vyys voikin tarkoittaa eri asioita eri ihmisille. Mets\u00e4t ovat monin \ntavoin arvokkaita, ja metsien ymp\u00e4r\u00f6im\u00e4n\u00e4 kasvaneille suomalaisille ne ovat \nl\u00e4hell\u00e4 syd\u00e4nt\u00e4. Nykyp\u00e4iv\u00e4n\u00e4 sosiaalinen media on ymp\u00e4rist\u00f6, jossa ihmiset \nvastaanottavat ja tuottavat informaatiota ja mielipiteit\u00e4 ottamalla osaa siell\u00e4 \nk\u00e4yt\u00e4viin keskusteluihin. T\u00e4m\u00e4n vuoksi sosiaalisen median alustoista on tullut \nt\u00e4rkeit\u00e4 tutkimuskohteita, joita tutkimalla voidaan ymm\u00e4rt\u00e4\u00e4 paremmin n\u00e4iden \npalveluiden \nk\u00e4ytt\u00e4jien \nmielipiteit\u00e4 \nerin\u00e4isist\u00e4 \nteemoista. \nT\u00e4ss\u00e4 \nmaisterintutkielmassa tutkin mikroblogipalvelu X:n (entinen Twitter) k\u00e4ytt\u00e4jien \nn\u00e4k\u00f6kulmia metsien kest\u00e4v\u00e4st\u00e4 k\u00e4yt\u00f6st\u00e4. Selvitin, mitk\u00e4 ovat eniten keskustelua \nher\u00e4tt\u00e4v\u00e4t aiheet Suomen metsien kest\u00e4v\u00e4n k\u00e4yt\u00f6n ymp\u00e4rill\u00e4, mist\u00e4 kest\u00e4vyyden \ntasoista (ekologinen, taloudellinen, sosiaalinen) keskustelua k\u00e4yd\u00e4\u00e4n ja ketk\u00e4 \novat keskustelun keskeisimm\u00e4t osallistujat. Ker\u00e4sin 485 huhti- ja kes\u00e4kuussa \n2024 julkaistua metsiin ja kest\u00e4vyyteen liittyv\u00e4\u00e4 julkaisua X:st\u00e4 ja luokittelin ne \nerin\u00e4isiin kategorioihin. Sen j\u00e4lkeen laadullista temaattista analyysia k\u00e4ytt\u00e4en \nselvitin ja luokittelin julkaisujen keskustelunaiheet. Yleisimm\u00e4t aiheet olivat \nHoitaminen, Luonto ja Ilmasto ja julkaisut k\u00e4sitteliv\u00e4t useimmiten ekologista \nkest\u00e4vyytt\u00e4. \u00c4\u00e4nekk\u00e4impi\u00e4 keskustelussa olivat Poliitikot. Suurin osa \njulkaisuista kritisoi nykyisi\u00e4 mets\u00e4nhoidon k\u00e4yt\u00e4nt\u00f6j\u00e4, mist\u00e4 voi p\u00e4\u00e4tell\u00e4 X:n \nk\u00e4ytt\u00e4jien toivovan mets\u00e4nhoidon muuttuvan tulevaisuudessa kest\u00e4v\u00e4mm\u00e4ksi. \nT\u00e4m\u00e4n tutkielman tulokset auttavat paremmin ymm\u00e4rt\u00e4m\u00e4\u00e4n, mik\u00e4 est\u00e4\u00e4 meit\u00e4 \nsaavuttamasta kest\u00e4v\u00e4\u00e4 mets\u00e4nhoitoa t\u00e4\u00e4ll\u00e4 Suomessa.", "language": "fi", "element": "description", "schema": "dc", "qualifier": "abstract"}, {"key": "dc.description.abstract", "value": "Forest management, and the conversation surrounding it, are diverse and polar\nized. Forests cover over 75 % of Finland\u2019s land area and are home to a substantial \nportion of the country\u2019s biodiversity. Therefore, it is essential to protect them and \nensure that all sustainability dimensions \u2013 environmental, economic, and social \u2013 are addressed. Intensive forest management is the greatest threat to species in \nFinnish forests, and only 13 % of these forests are protected. Forests are valuable \nin many ways, and Finland being covered with forests they are also important \nfor strong relational values. Different actors are driven by different motives and \nhave different perspectives on what sustainability means and how to achieve it. \nNowadays, social media is a space in which people consume and produce infor\nmation by sharing opinions and engaging in online discussions. This has led to \ndifferent social media platforms becoming important research mediums for un\nderstanding public opinion over specific topics as discussed and perceived by \nsocial media users. In this master\u2019s thesis, I examined the different opinions and \nviews of users from the microblogging platform X (formerly Twitter) about sus\ntainable forest management in Finland. I studied what are the main topics dis\ncussed about Finnish forest management, which dimensions (environmental, \neconomic, social) of sustainability are discussed and who are the main actors in \nthe discussions. I retrieved 485 posts related to forestry and sustainability topics \npublished during April and June 2024 in platform X and classified the posts into \ndifferent categories. I analysed them by using a qualitative thematic analysis to \nassess topics of discussion. The most common themes were where Management, \nNature and Climate, the posts were most often about environmental sustainabil\nity and the loudest voice in the discussion was the Politicians. Majority of the \nposts were criticizing current forest management practices, and so it can be as\nsumed that users of X wish the forest management to be more sustainable. The \nresults of this thesis will help to get a better understanding of what are the obsta\ncles to achieve a truly sustainable forest management in Finland.", "language": "en", "element": "description", "schema": "dc", "qualifier": "abstract"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-04-07T06:17:11Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-04-07T06:17:11Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "schema": "dc", "qualifier": "provenance"}, {"key": "dc.format.extent", "value": "41", "language": null, "element": "format", "schema": "dc", "qualifier": "extent"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "schema": "dc", "qualifier": "iso"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "schema": "dc", "qualifier": null}, {"key": "dc.subject.other", "value": "", "language": null, "element": "subject", "schema": "dc", "qualifier": "other"}, {"key": "dc.title", "value": "Sustainability of Finnish forest management : assessing perceptions on social media", "language": null, "element": "title", "schema": "dc", "qualifier": null}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "schema": "dc", "qualifier": null}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202504073088", "language": null, "element": "identifier", "schema": "dc", "qualifier": "urn"}, {"key": "dc.contributor.faculty", "value": "Matemaattis-luonnontieteellinen tiedekunta", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sciences", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "faculty"}, {"key": "dc.contributor.department", "value": "Bio- ja ymp\u00e4rist\u00f6tieteiden laitos", "language": "fi", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.department", "value": "Department of Biological and Environmental Science", "language": "en", "element": "contributor", "schema": "dc", "qualifier": "department"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "schema": "dc", "qualifier": "organization"}, {"key": "dc.subject.discipline", "value": "Ekologia ja evoluutiobiologia", "language": "fi", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.subject.discipline", "value": "Ecology and evolutionary biology", "language": "en", "element": "subject", "schema": "dc", "qualifier": "discipline"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "schema": "dc", "qualifier": "coar"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": "fi", "element": "rights", "schema": "dc", "qualifier": "copyright"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "schema": "dc", "qualifier": "accesslevel"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "schema": "dc", "qualifier": "publication"}, {"key": "dc.subject.yso", "value": "mets\u00e4talous", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "mets\u00e4t", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 mets\u00e4talous", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.subject.yso", "value": "mets\u00e4teollisuus", "language": null, "element": "subject", "schema": "dc", "qualifier": "yso"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "schema": "dc", "qualifier": "url"}, {"key": "dc.description.accessibilityfeature", "value": "unknown accessibility", "language": "en", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}, {"key": "dc.description.accessibilityfeature", "value": "ei tietoa saavutettavuudesta", "language": "fi", "element": "description", "schema": "dc", "qualifier": "accessibilityfeature"}]
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