The influence of social media recommendation algorithms on opinion polarization

This thesis examines the influence of social media recommendation algorithms on opinion polarization, focusing on how these systems curate content and amplify ideological divides. Agenda-setting theory which suggests that the media influences public perception by prioritizing certain issues, thereby...

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Main Author: Ukkola, Anssi
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Format: Bachelor's thesis
Language:eng
Published: 2025
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/100710
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author Ukkola, Anssi
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Ukkola, Anssi Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Ukkola, Anssi Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
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description This thesis examines the influence of social media recommendation algorithms on opinion polarization, focusing on how these systems curate content and amplify ideological divides. Agenda-setting theory which suggests that the media influences public perception by prioritizing certain issues, thereby shaping the public agenda and determining which topics are perceived as significant and deserving of attention has been used as a lens for the literature review. Recommendation algorithms, which enhance user experience by per-sonalizing content, simultaneously contribute to phenomena such as filter bubbles and echo chambers. These mechanisms isolate users in ideologically homogeneous environments, reinforcing existing beliefs and reducing exposure to diverse perspectives. Selective exposure and algorithmic curation further exacerbate polarization by amplifying emotionally charged and polarizing content, creating self-reinforcing cycles of division. The study reveals that while algorithms play a significant role in shaping user behaviour and public discourse, they are not the sole contributors to polarization. User engagement choices and broader social and psychological dynamics also contribute to the phenomenon. This thesis highlights the ethical challenges posed by these al-gorithms, such as the erosion of user autonomy and the prioritization of engagement over exposure diversity.
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spellingShingle Ukkola, Anssi The influence of social media recommendation algorithms on opinion polarization opinion polarization filter bubble echo chamber selective exposure Tietojärjestelmätiede Information Systems Science sosiaalinen media algoritmit käyttäjät suosittelujärjestelmät
title The influence of social media recommendation algorithms on opinion polarization
title_full The influence of social media recommendation algorithms on opinion polarization
title_fullStr The influence of social media recommendation algorithms on opinion polarization The influence of social media recommendation algorithms on opinion polarization
title_full_unstemmed The influence of social media recommendation algorithms on opinion polarization The influence of social media recommendation algorithms on opinion polarization
title_short The influence of social media recommendation algorithms on opinion polarization
title_sort influence of social media recommendation algorithms on opinion polarization
title_txtP The influence of social media recommendation algorithms on opinion polarization
topic opinion polarization filter bubble echo chamber selective exposure Tietojärjestelmätiede Information Systems Science sosiaalinen media algoritmit käyttäjät suosittelujärjestelmät
topic_facet Information Systems Science Tietojärjestelmätiede algoritmit echo chamber filter bubble käyttäjät opinion polarization selective exposure sosiaalinen media suosittelujärjestelmät
url https://jyx.jyu.fi/handle/123456789/100710 http://www.urn.fi/URN:NBN:fi:jyu-202503132521
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