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[{"key": "dc.contributor.advisor", "value": "Sajasalo, Pasi", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tuomola, Aku", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-02-28T20:41:53Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-02-28T20:41:53Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/100514", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pro Gradu -tutkielma pyrkii kriittisen diskurssianalyysin keinoin kartoittamaan Amazonin return to office -k\u00e4yt\u00e4nteiden (RTO) eli toimistolle l\u00e4hity\u00f6h\u00f6n paluuseen pakottavien ohjeistusten k\u00e4sittely\u00e4 yhdysvaltalaisessa uutisjulkaisu Business Insiderissa. RTO on laajalti mediahuomiota saanut ilmi\u00f6, jossa erityisesti Yhdysvalloissa useat suuryhti\u00f6t ovat velvoittaneet ty\u00f6ntekij\u00f6it\u00e4\u00e4n palaamaan l\u00e4hity\u00f6h\u00f6n koronapandemian kokoontumisrajoitusten poistumisen my\u00f6t\u00e4. Tutkimus toteutettiin verkkokauppaj\u00e4tti Amazonista, organisaation voimakkaimpiin ja kiistanalaisimpiin kuuluvien RTO-k\u00e4yt\u00e4nteiden ja laajan mediahuomion vuoksi. \nTutkimuksen tarkoituksena on kartoittaa ja eritell\u00e4 talouspainotteisessa mediajulkaisussa esiin nousevia keskeisi\u00e4 diskursseja, analysoida n\u00e4iden keskeisi\u00e4 piirteit\u00e4 Faircloughin kolmiulotteista diskurssianalyysin mallia hy\u00f6dynt\u00e4en ja eritell\u00e4 RTO:n legitimoinnissa tai delegitimoinnissa hy\u00f6dynnettyj\u00e4 diskursiivisia strategioita Siltaojan (2009) esittelem\u00e4n mallin mukaisesti. Kriittisen diskurssianalyysin olennaisena osana on my\u00f6s tunnistaa diskurssien syvempi\u00e4 sosiokulttuurisia merkityksi\u00e4 ja analysoida niiss\u00e4 esitettyj\u00e4 ja konstruoituja valtarakenteita.\nTutkimuksessa havaittiin aineistosta viisi keskeist\u00e4 diskurssia, joiden legitimaatiossa ja delegitimaatiossa hy\u00f6dynnet\u00e4\u00e4n jokaisen diskurssin kohdalla useampaa diskursiivista strategiaa. Tuloksista k\u00e4y ilmi, ett\u00e4 RTO:a tulisi tarkastella laajemmin valtarakenteita konstruoivana ilmi\u00f6n\u00e4, sen ollessa kaikissa diskursseissa tunnistettu vallank\u00e4yt\u00f6n v\u00e4lineeksi. \nTutkimuksen tulokset maalaavat my\u00f6s uhkakuvaa ty\u00f6el\u00e4m\u00e4n tulevaisuudesta, tuomalla esille RTO:n merkityksen ty\u00f6ntekij\u00f6iden autonomian purkamisessa, ty\u00f6nantajan auktoriteettiposition palautuksessa ja ty\u00f6el\u00e4m\u00e4n hierarkkisten valtarakenteiden j\u00e4lleenrakennuksessa. Tulokset viittaavat my\u00f6s RTO:n diskriminoivaan luonteeseen ja ilmi\u00f6n kiistanalaisuuteen inklusiivisuutta korostavassa ty\u00f6ymp\u00e4rist\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2025-02-28T20:41:53Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-02-28T20:41:53Z (GMT). No. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "67", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "CC BY 4.0", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Diskursiivinen legitimaatio: Amazonin return to officen legitimointi mediassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202502282301", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://creativecommons.org/licenses/by/4.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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