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[{"key": "dc.contributor.advisor", "value": "Paaso, Marika", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ker\u00e4nen, Ella", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-02-20T10:56:45Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-02-20T10:56:45Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2024", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/100356", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Ta\u0308ma\u0308n tutkielman tarkoituksena on kuvata ja ymma\u0308rta\u0308a\u0308, millaisia emotionaalisia reaktioita ilmenee TikTokissa organisaatioon kohdistuvan kohun aikana. Tutkielma on pa\u0308a\u0308osin laadullinen sisa\u0308llo\u0308nanalyysi seka\u0308 osittain ma\u0308a\u0308ra\u0308llinen tapaustutkimus. Aineisto koostui nelja\u0308n TikTok-videon kommenteista, joita la\u0308hetettiin aikava\u0308lilla\u0308 4.8.2023-30.10.2023. Emotionaalisten reaktioiden tulkintaa ohjasi nelja\u0308n TikTok-videon sisa\u0308llo\u0308t, jotka toimivat ta\u0308ma\u0308n tutkielman kontekstina. Nelja\u0308 TikTok-videota ka\u0308sittelee yksitta\u0308ista\u0308 organisaatioon kohdistuvaa kohua, joten kyseessa\u0308 on tapaustutkimus.\nEmotionaaliset reaktiot sosiaalisessa mediassa ma\u0308a\u0308ritella\u0308a\u0308n muodostuvan sanallisten seka\u0308 sanattomien vihjeiden kautta. Sanattomia vihjeita\u0308 TikTokissa ovat erilaiset emojit, joita ka\u0308yteta\u0308a\u0308n sanallisten ilmaisujen yhteydessa\u0308. Sanalliset ilmaisut ovat kommenttien tekstimuotoiset sisa\u0308llo\u0308t. Na\u0308ma\u0308 yhdessa\u0308 muodostavat merkityksia\u0308 erilaisista emotionaalisista reaktioista sosiaalisessa mediassa. Emotionaalisten reaktioiden ilmenemiseen vaikuttaa myo\u0308s tietyt tekija\u0308t, jotka liittyva\u0308t kriisitiedon la\u0308hteeseen, taipumukseen levitta\u0308a\u0308 suusanallista viestinta\u0308a\u0308 ja kriisitiedon sisa\u0308lto\u0308jen sa\u0308vyyn.\nLaadullisen sisa\u0308llo\u0308nanalyysin avulla kommenteista tunnistettiin yhteensa\u0308 seitsema\u0308n erilaista emotionaalista reaktiota joita olivat: viha, epa\u0308varmuus, pelko, halveksiminen, myo\u0308ta\u0308tunto, helpotus ja kunnioitus. Tulokset kuvaavat sita\u0308, etta\u0308 tietyt sanavalinnat ja emojit na\u0308ytta\u0308isiva\u0308t ilmenta\u0308va\u0308n tiettya\u0308 emotionaalista reaktiota. Ma\u0308a\u0308ra\u0308llisen tutkimusmenetelma\u0308n tulokset taas vaikuttivat siihen, etta\u0308 emotionaaliset reaktiot vaihtelivat riippuen missa\u0308 vaiheessa kohua niita\u0308 ilmeni.\nTa\u0308ma\u0308 tutkielma tarjoaa uutta tietoa siita\u0308, millaisia emotionaaliset reaktiota ilmenee TikTokissa ja miten ne vaihtelevat kohun eri vaiheissa. Tunnistamalla kohulle tyypilliset piirteet organisaatio pystyy paremmin esta\u0308ma\u0308a\u0308n kohujen kehittymista\u0308 todelliseksi kriisiksi. Kohujen ja siihen liittyvien emotionaalisten reaktioiden ymma\u0308rta\u0308minen sosiaalisessa mediassa on organisaatioille merkityksellista\u0308 organisaation kriisien hallitsemiseksi ja maineen sa\u0308ilytta\u0308miseksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-02-20T10:56:45Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-02-20T10:56:45Z (GMT). No. of bitstreams: 0\n Previous issue date: 2024", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "93", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kohu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "emotionaaliset reaktiot", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Emotionaaliset reaktiot TikTokissa organisaatioon kohdistuvan kohun aikana", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202502202144", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": null, "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.", "language": "fi", "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tunteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "TikTok", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "emojit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriisinhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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