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[{"key": "dc.contributor.advisor", "value": "Halttunen, Veikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Witick, Casimir", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2025-02-07T06:09:25Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2025-02-07T06:09:25Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2025", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/100068", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Teko\u00e4lyn k\u00e4ytt\u00f6 verkkokaupassa on kasvanut merkitt\u00e4v\u00e4sti viime vuosina ja sen\nvaikutukset ovat laaja-alaisia. Teko\u00e4ly\u00e4 hy\u00f6dynt\u00e4m\u00e4ll\u00e4 verkkokaupat voivat\nparantaa useita toimintojaan, kuten suositusj\u00e4rjestelmi\u00e4, asiakaspalveluun\nk\u00e4ytett\u00e4vi\u00e4 chat-botteja sek\u00e4 k\u00e4yt\u00f6ss\u00e4 olevia logistiikan prosesseja. T\u00e4m\u00e4n\ntutkimuksen tavoitteena oli kartoittaa teko\u00e4lyn nykytilaa kaikilla eri\nverkkokauppojen osa-alueilla ja arvioida teko\u00e4lyn k\u00e4yt\u00f6n eettisyytt\u00e4, etenkin\ntietosuojan ja l\u00e4pin\u00e4kyvyyden n\u00e4k\u00f6kulmista. Tutkimus toteutettiin\nkirjallisuuskatsauksena, jossa analysoitiin olemassa olevaa kirjallisuutta ja\nvertailtiin uusia tutkimuksia aiempiin l\u00f6yd\u00f6ksiin. Keskeisen\u00e4 l\u00e4hteen\u00e4 k\u00e4ytettiin\nvanhempaa kirjallisuuskatsausta, jonka pohjalta arvioitiin uudempia\ntutkimuksia. Tulokset osoittivat, ett\u00e4 teko\u00e4lypohjaiset teknologiat, kuten\nkoneoppiminen ja syv\u00e4oppiminen ovat keskeisi\u00e4 ty\u00f6kaluja verkkokauppojen\ntoiminnan tehostamisessa. Ne kykenev\u00e4t parantamaan suositusj\u00e4rjestelmien\ntarkkuutta, asiakaspalvelun laatua sek\u00e4 logistiikan tehokkuutta. Eettiset\nkysymykset ovat keskeisi\u00e4 teko\u00e4lyn k\u00e4yt\u00f6ss\u00e4 verkkokaupank\u00e4ynniss\u00e4. Teko\u00e4ly\nauttaa torjumaan petoksia ja parantamaan tietoturvaa, mutta se her\u00e4tt\u00e4\u00e4 huolta\nasiakkaiden tietosuojasta ja henkil\u00f6kohtaisten tietojen ker\u00e4\u00e4misest\u00e4. Teko\u00e4lyn\nk\u00e4ytt\u00f6\u00f6n liittyv\u00e4n l\u00e4pin\u00e4kyvyyden puute voi my\u00f6s heikent\u00e4\u00e4 asiakkaiden\nluottamusta verkkokauppoihin. Johtop\u00e4\u00e4t\u00f6ksen\u00e4 on, ett\u00e4 teko\u00e4lyll\u00e4 on\nmerkitt\u00e4v\u00e4 rooli verkkokauppojen toiminnan tehostamisessa ja\nasiakaskokemuksen parantamisessa. Verkkokauppojen tulisi k\u00e4ytt\u00e4\u00e4 teko\u00e4ly\u00e4\nmonipuolisesti, mutta kiinnitt\u00e4\u00e4 erityist\u00e4 huomiota eettisiin kysymyksiin, kuten\ntietosuojaan ja l\u00e4pin\u00e4kyvyyteen. Jatkotutkimuksissa tulisi keskitty\u00e4\nsyv\u00e4llisemp\u00e4\u00e4n analyysiin teko\u00e4lyn k\u00e4yt\u00f6n eettisyydest\u00e4 ja sen vaikutuksista\nasiakasluottamukseen sek\u00e4 eri kokoisten verkkokauppojen toimintaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The use of artificial intelligence (AI) in e-commerce has significantly increased in\nrecent years, with widespread impact across all different aspects of e-commerce. AI enables e-commerce platforms to enhance their operations such as\nrecommendation systems, chat-bot-operated customer service and logistics\nprocesses. This study aimed to explore the current state of AI in e-commerce and\nassess its ethical implications, particularly regarding data privacy and\ntransparency. The research was conducted as a literature review, analyzing\nexisting literature and comparing the latest studies to previous findings. The\nprimary source for this study was an older comprehensive literature review,\nwhich was used as a foundation for evaluating newer studies. The results\nindicate that AI technologies, such as machine learning and deep learning are\nessential for improving the efficiency of e-commerce operations. They enhance\nthe accuracy of recommendation systems, the quality of the customer service and\nthe efficiency of logistics. Ethical issues are critical in the use of AI in e-commerce.\nWhile AI helps combat fraud and improve data security, it does raise concerns\nabout customers privacy and the collection of personal data. A lack of\ntransparency regarding the use of AI can also undermine customers trust in e-\ncommerce platforms. In conclusion, AI plays a significant role in enhancing e-\ncommerce operations and improving customer experience. E-commerce\nplatforms should utilize AI comprehensively but still pay special attention to\nethical issues like data privacy and transparency. Future research should focus\non a deeper analysis of the ethical use of AI and its impact on customer trust as\nwell as the performance of e-commerce platforms of different sizes.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2025-02-07T06:09:25Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2025-02-07T06:09:25Z (GMT). No. of bitstreams: 0\n Previous issue date: 2025", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "25", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "suositusj\u00e4rjestelm\u00e4t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Teko\u00e4lyn vaikutus verkkokaupank\u00e4yntiin", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202502071856", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "logistiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "eettisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakaspalvelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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