Perception-based pricing strategies for mobile services in customer marketing context

Bibliographic Details
Main Author:	Munnukka, Juha
Format:	Doctoral dissertation
Language:	eng
Published:	Jyväskylä : 2004.
Series:	Jyväskylä studies in business and economics, 34.
Subjects:	hinnoittelu mobiilipalvelut liiketalous väitöskirjat
Online Access:	http://urn.fi/URN:ISBN:951-39-1788-6 https://urn.fi/URN:ISBN:951-39-1788-6

Perception-based pricing strategies for mobile services in customer marketing context by Munnukka, Juha

Published 2004

Doctoral dissertation