Implementing customer relationship management in sales organization : case Company X

Implementing customer relationship management in sales organization case Company X

Bibliographic Details
Main Author: Lehti, Marjaana
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2002.
Subjects:
asiakkuus
markkinointi
asiakaslähtöisyys
muutosjohtaminen
avainasiakashallinta
customer relationship management
customer relationship marketing
key account management
customer orientation
change management
Online Access:https://jyu.finna.fi/Record/jykdok.887553
Description
Physical Description:89 lehteä
Access:OSITTAIN SALAINEN.

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