Ukpabi, D. C. (2020). Exploring consumer motivations, engagement and customer value in online brand communities: A perspective from tourism, travel and hospitality services.
Chicago-viite (17. p.)Ukpabi, Dandison C. Exploring Consumer Motivations, Engagement and Customer Value in Online Brand Communities: A Perspective from Tourism, Travel and Hospitality Services. Jyväskylä, 2020.
MLA-viite (9. p.)Ukpabi, Dandison C. Exploring Consumer Motivations, Engagement and Customer Value in Online Brand Communities: A Perspective from Tourism, Travel and Hospitality Services. 2020.
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