The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

Bibliographic Details
Main Author:	Häkkinen, Juho, kirjoittaja (kirjoittaja)
Format:	Master's thesis
Language:	eng
Subjects:	vähittäiskauppa asiakastyytyväisyys asiakasuskollisuus viraalimarkkinointi perceived value customer satisfaction repurchase intentions share of wallet word of mouth electronic word of mouth recommend intentions
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho

Published 2016

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Master's thesis