Häkkinen, J. (2016). The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context.
Chicago-viite (17. p.)Häkkinen, Juho. The Effects of Perceived Value, Satisfaction, and Advertising on Share of Wallet and Word of Mouth in a Retailing Context. 2016.
MLA-viite (9. p.)Häkkinen, Juho. The Effects of Perceived Value, Satisfaction, and Advertising on Share of Wallet and Word of Mouth in a Retailing Context. 2016.
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