The interaction between consumers during the online customer journey

Bibliographic Details
Main Author:	Nieminen, Päivi, kirjoittaja
Format:	Master's thesis
Language:	eng
Subjects:	verkkopalvelut sähköinen asiointi asiakaskokemus vuorovaikutus viraalimarkkinointi mielipidejohtajat kuratointi Customer experience Online customer journey Interaction Word of mouth WOM Opinion leadership Opinion seeking Curating skills
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

The interaction between consumers during the online customer journey by Nieminen, Päivi

Published 2017

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Master's thesis