The interaction between consumers during the online customer journey

The interaction between consumers during the online customer journey

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Bibliographic Details
Main Author: Nieminen, Päivi, kirjoittaja
Format: Master's thesis
Language:eng
Subjects:
verkkopalvelut
sähköinen asiointi
asiakaskokemus
vuorovaikutus
viraalimarkkinointi
mielipidejohtajat
kuratointi
Customer experience
Online customer journey
Interaction
Word of mouth
WOM
Opinion leadership
Opinion seeking
Curating skills
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
Description
Access:Aineisto on vapaasti saatavissa.

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