Paths to purchase the role of the online environment and the fluctuation of customer brand engagement

Bibliographic Details
Main Author:	Saukko, Tiia, kirjoittaja
Format:	Master's thesis
Language:	eng
Subjects:	asiakkaat vuorovaikutus vaihtelu ostopäätökset brändit verkkokauppa
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement by Saukko, Tiia

Published 2016

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Master's thesis