Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

Paths to purchase the role of the online environment and the fluctuation of customer brand engagement

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Bibliographic Details
Main Author: Saukko, Tiia, kirjoittaja
Format: Master's thesis
Language:eng
Subjects:
asiakkaat
vuorovaikutus
vaihtelu
ostopäätökset
brändit
verkkokauppa
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
Description
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