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Effects of company reputation on commitment, loyalty, and identification, and their respective influence on customer citizenship behaviours

Effects of company reputation on commitment, loyalty, and identification, and their respective influence on customer citizenship behaviours

Bibliographic Details
Main Author: Merta, Otto, kirjoittaja
Format: Master's thesis
Language:eng
Subjects:
kuluttajat
kuluttajakäyttäytyminen
viraalimarkkinointi
uskollisuus
maine
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
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