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Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun

Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun

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Bibliographic Details
Main Author: Pyykkönen, Ritva, kirjoittaja
Format: Doctoral dissertation
Language:fin
Published: Jyväskylä : 2015.
Series:Jyväskylä studies in business and economics, 157.
Subjects:
Jyväskylän ammattikorkeakoulu.
brändit
asiakkaat
palvelumarkkinointi
suhdemarkkinointi
asiakaslähtöisyys
kokemukset
ammattikorkeakoulut
brändisuhde
brand
brand relationship
development of a customer-based brand relationship
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
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Format:World Wide Web.

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