Customer satisfaction and behavioral intentions as antecedents of Share of Wallet inspecting the role of loyalty programs

Bibliographic Details
Main Author: Partanen, Perttu, kirjoittaja (kirjoittaja)
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2014.
Subjects:
Online Access:https://jyu.finna.fi/Record/jykdok.1465783
Description
Physical Description:71 sivua