Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
| Main Author: | |
|---|---|
| Format: | Master's thesis |
| Language: | eng |
| Published: |
Jyväskylä,
2014.
|
| Subjects: | |
| Online Access: | JYX-julkaisuarkisto / JYX Digital Archive |
| Physical Description: | 1 verkkoaineisto (73 sivua) |
|---|---|
| Format: | World Wide Web. |