The relationship between brand love and positive word of mouth

Bibliographic Details
Main Author:	Kiuru, Katrine
Format:	Master's thesis
Language:	eng
Published:	Jyväskylä, 2014.
Subjects:	brändit viraalimarkkinointi digitaalinen markkinointi
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

The relationship between brand love and positive word of mouth by Kiuru, Katrine

Published 2014

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Master's thesis