Understanding brand strategy adoption by high tech SME managers
| Main Author: | |
|---|---|
| Format: | Doctoral dissertation |
| Language: | eng |
| Published: |
Jyväskylä :
2014
|
| Series: | Jyväskylä studies in business and economics,
146. |
| Subjects: | |
| Online Access: | Linkki verkkoaineistoon |
| Description not available. |