APA (7th ed.) Citation

Neuvonen, H. (2014). Understanding brand strategy adoption by high tech SME managers.

Chicago Style (17th ed.) Citation

Neuvonen, Heidi. Understanding Brand Strategy Adoption by High Tech SME Managers. Jyväskylä, 2014.

MLA (9th ed.) Citation

Neuvonen, Heidi. Understanding Brand Strategy Adoption by High Tech SME Managers. 2014.

Warning: These citations may not always be 100% accurate.