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130722s2013 fi ||||||m |00||0|eng|c |
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|a 978-951-39-5298-3
|q nidottu
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|a FCC006401454
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|a 1272923
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|a eng
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|a Jesensky, Daniel.
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|a Creating entrepreneurial opportunities :
|b interpretative research about role of POP Advertising Displays in customer purchase decision making /
|c Daniel Jesensky.
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260 |
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|a Jyväskylä :
|b University of Jyväskylä,
|c 2013
|e (Jyväskylä :
|f Jyväskylä University Printing House)
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300 |
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|a 411, [22] sivua :
|b kuvitettu ;
|c 25 cm
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336 |
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|a teksti
|b txt
|2 rdacontent
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|a käytettävissä ilman laitetta
|b n
|2 rdamedia
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|a nide
|b nc
|2 rdacarrier
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490 |
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|a Jyväskylä studies in business and economics,
|x 1457-1986 ;
|v 128
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502 |
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|a Väitöskirja :
|c Jyväskylän yliopisto, kauppakorkeakoulu, yrittäjyys.
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579 |
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|a XLUETTELOITU
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591 |
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|i 512
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650 |
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|a yrittäjät
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p1178
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650 |
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|a kuluttajat
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p1397
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650 |
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|a ostokäyttäytyminen
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p8573
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650 |
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|a ostaminen
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p10366
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650 |
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|a mainonta
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p1232
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651 |
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|a Tšekki
|2 yso/fin
|0 http://www.yso.fi/onto/yso/p107480
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|a entrepreneurial opportunity
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653 |
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|a POP advertising
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|a POP advertising display
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|a point of purchase
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|a customer
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|a purchase decision making
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653 |
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|a social constructionism
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|a grounded theory
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653 |
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|a paradigm Model
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776 |
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8 |
|i Verkkoaineisto:
|a Jesensky, Daniel.
|t Creating entrepreneurial opportunities
|z 9789513952990
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830 |
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0 |
|a Jyväskylä studies in business and economics,
|x 1457-1986 ;
|v 128.
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852 |
|
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|c 0262192
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