Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making

Creating entrepreneurial opportunities interpretative research about role of POP Advertising Displays in customer purchase decision making

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Bibliographic Details
Main Author: Jesensky, Daniel
Format: Doctoral dissertation
Language:eng
Published: Jyväskylä : 2013
Series:Jyväskylä studies in business and economics, 128.
Subjects:
yrittäjät
kuluttajat
ostokäyttäytyminen
ostaminen
mainonta
Tšekki
entrepreneurial opportunity
POP advertising
POP advertising display
point of purchase
customer
purchase decision making
social constructionism
grounded theory
paradigm Model
Online Access:https://jyu.finna.fi/Record/jykdok.1272923
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