Culture, branding and national identity in the era of globalization a study of beer brands in the Finnish market

Bibliographic Details
Main Author:	Hurley, William
Format:	Master's thesis
Language:	eng
Published:	Jyväskylä, 2013.
Subjects:	kulttuuri identiteetti globalisaatio kansainvälistyminen brändit brändäys
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market by Hurley, William

Published 2013

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Master's thesis