Antecedents of and their effect on trust in online word-of-mouth case Finnish discussion forums

Bibliographic Details
Main Author:	Ulmanen, Heini
Format:	Master's thesis
Language:	eng
Published:	Jyväskylä, 2011.
Subjects:	digitaalinen markkinointi luottamus viraalimarkkinointi keskustelupalstat
Online Access:	http://urn.fi/URN:NBN:fi:jyu-2011101611548

Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums by Ulmanen, Heini

Published 2011

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Master's thesis