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Social marketing : doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland

Social marketing doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland

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Bibliographic Details
Main Author: Lahtinen, Emmi
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2010.
Subjects:
markkinointiviestintä
sosiaalinen vastuu
kampanjat
sosiaalinen muutos
sosiaalinen markkinointi
Online Access:http://urn.fi/URN:NBN:fi:jyu-201102171780
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