Social marketing doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland

Bibliographic Details
Main Author: Lahtinen, Emmi
Format: Master's thesis
Language:eng
Published: Jyväskylä, 2010.
Subjects:
Online Access:http://urn.fi/URN:NBN:fi:jyu-201102171780
Description
Physical Description:105 sivua