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Sippala, Hanna
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Hedonic and utilitarian values affecting the consumer online buying
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Sippala, Hanna
Published 2008
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Related Subjects
arvo (ominaisuudet)
asiakastyytyväisyys
asiakkaat
buying intention
customer perceived value
hedonic values
hedonismi
online buying
utilitarian values
utilitarismi
verkkokauppa