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  1. 1
    A Context-Specific and Dualistic Examination of Consumer Behaviour in the Context of Digital Products: The Case of Purchasing Digital Music from Music Download Stores in Finland

    A Context-Specific and Dualistic Examination of Consumer Behaviour in the Context of Digital Products: The Case of Purchasing Digital Music from Music Download Stores in Finland by Makkonen, Markus

    Published 2019
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    Doctoral dissertation
  2. 2
    A context-specific and dualistic examination of consumer behaviour in the context of digital products : the case of purchasing digital music from music download stores in Finland

    A context-specific and dualistic examination of consumer behaviour in the context of digital products : the case of purchasing digital music from music download stores in Finland by Makkonen, Markus, kirjoittaja

    Published 2019
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    Linkki verkkoaineistoon
    Doctoral dissertation
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CASE STUDY CONSUMER BEHAVIOUR CONTEXT-SPECIFIC DIGITAL MUSIC DIGITAL PRODUCTS ENABLERS Finland INHIBITORS KONTEKSTI KULUTTAJAKÄYTTÄYTYMINEN KULUTTAJAT MUSIC DOWNLOAD STORES MUSIIKKIMARKKINAT OSTOKÄYTTÄYTYMINEN TEKNOLOGINEN KEHITYS VERKKOKAUPPA case study consumer behaviour context-specific digital music digital products enablers haastattelututkimus inhibitors konteksti kuluttajakäyttäytyminen kuluttajat music download stores musiikkimarkkinat ostokäyttäytyminen

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