Consumer perceptions on emojis: A research analysis on the impact of emojis on gen-z in social media marketing & brand image by Reunanen, Aarni Eevert

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From touchpoints to technology: Understanding customer adoption of mobile applications in event environments. A case study on mobile app adoption in the Finnish housing fairs by Härkänen, Anna

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Challenges in collecting and using web data in the banking sector by Silonsaari, Emmi

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The Impact of Generative Artificial Intelligence on Digital Content Marketing Practices by Al Mamun, Md Fahad

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Exploring the role of generative artificial intelligence in digital content marketing by Kauppinen, Risto Tapio

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Understanding Concept of Virality in Social Media from Users’ Perspective by Atayeva, Nurana

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Exploring Organizational Factors in Returning to Pre-Parental Leave Job & Family Planning by Luuppala, Aino Maria

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The dark side of social media : why is social media so addictive? by Ebrahim, Fiona

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Technology-mediated integration of sales and marketing by Kunelius, Vilma

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Dimensions of Performance Measurement in Digital Content Marketing by Koskinen, Juuso

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Metaverse in marketing: role of performance expectancy and social influence on consumer expectation to ethical conduct by Rafia Rafa, Fadia

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Strategic Influencer Selection Practices of Organizations in Vietnam by Nguyen, Phuong

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Motivation and Engagement Initiatives of the Philippine Government’s Message During a Health Crisis by de Leon, Anne

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Analysing International Student Mobility to Finland: A Push-Pull-Mooring Framework Approach by Bankhele, Vaishnavi

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Role of artificial intelligence in promotional campaigns by Kivistö, Arttu

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Symbolism in perfume advertising: myths, archetypes and colours. The case of MY WAY by Giorgio Armani. by Tolonen Torralbo, Marta

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