Suggested Topics within your search.
- brändit 10
- brändäys 10
- branding 8
- marketing 6
- markkinointi 6
- brands 5
- yritykset 5
- yrityskuva 5
- perheyritykset 4
- pienet ja keskisuuret yritykset 4
- yritysmarkkinointi 4
- brand identity 3
- brand image 3
- brand management 3
- SME 2
- abduction 2
- brand 2
- brand building 2
- brand strategy 2
- brändistrategia 2
- business-to-business marketing 2
- content analysis 2
- corporate brand 2
- family business 2
- high tech marketing 2
- huipputekniikka 2
- johtajat 2
- johtaminen 2
- markkinointiviestintä 2
- omaksuminen 2
-
1
-
2
Corporate identity and internal implementation of a corporate brand
Published 2011Get full text
Master's thesis -
3
Building a brand in business-to-business markets : case Proceedo Commerce AB
Published 2001Master's thesis -
4
Brand in Business-to-Business Market : case: Raflatac's merchant business
Published 2004Master's thesis -
5
The role of company stories in marketing from the viewpoint of storytelling process : cases: IVANAhelsinki and Rapala VMC
Published 2003Master's thesis -
6
Family business branding : communicating a family-based brand identity
Published 2017JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
7
Corporate identity and internal implementation of a corporate brand
Published 2011Get full text Get full textMaster's thesis -
8
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
9
Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
10
Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
11
Finnish companies’ views on gaining added value on their brand by offsetting transportation emissions
Published 2021Get full text Get full textMaster's thesis -
12
-
13
Managing a start-up brand from founder competence and nets
Published 2019Get full text Get full textMaster's thesis -
14
-
15
-
16
Family business branding : communicating a family-based brand identity
Published 2017Get full text Get full textMaster's thesis -
17
Understanding brand strategy adoption by high tech SME managers
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
18
The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis -
19
Understanding brand strategy adoption by high tech SME managers
Published 2014Linkki verkkoaineistoon
Doctoral dissertation